Blogs

Go the Extra Mile: 6 Ideas for Extending the Life of Your Running Shoes

Most serious runners invest huge amounts of brainpower and money into finding the perfect pair of running shoes. Many athletes even keep multiple pairs to wear in rotation or for certain types of events or terrain. Follow these useful tips to help protect your investment and increase the longevity of your favorite running shoes.

A New Year

Well here we are  a month into 2021 and are still facing the panic of covid-19.  Like you, we had hoped that we would be out of this by now and moving forward with events.  With the continued panic though, we are still trying to figure out how to move forward with events.  We were successful in 2020 with hosting many in-person events and many more virtual events.  We worked hard with many of our organizations to help them a way forward with their own events.  Even with the virtual only options, many organizations were quite successful with their fund raising.

Sidelined by Love: 5 Ideas for a Happy Home With a Spouse Who Doesn’t Run

In an ideal world, the person you call your mate would just love getting up with you at the crack of dawn to train and run — then run some more. Right alongside each other you’d go, footfall for footfall, into the sunset of eternal togetherness and endorphin bliss.

But this isn’t an ideal world. More often than not, your partner doesn’t share the same level of passion for your hobbies as you do. Often they’re not interested at all.

3 Mental Habits of Successful Runners

We’ve all heard the term “mind over matter,” but how does that apply to the running lifestyle? No doubt, this hobby of ours is physically demanding — some days, I might call it grueling. So how much does mental attitude play into becoming a successful runner? A lot.

1. It All Starts With Discipline

Go Deep: Breathing Techniques for Beginning Runners

Why would beginning runners need to learn how to breathe? Breathing is something we all do every day (and all night) without even thinking about it. But chances are that new runners may not be making the most of each breath they take. In fact, improper breathing technique while running could lead to premature fatigue or even injury.

Breathe From the Belly

Race Director Corner - Volume 5, Issue 1

2020 has certainly been one for the history books.  What have you done with your time.  Have you been like so many who are just sitting around waiting for things to get better, or have you been taking the time to prepare for the future.  At Athlete Guild, we have been working hard on preparing for what's next.  We have been amazed at the total lack of leadership and activity from our competitors.  They seem to be just riding it out and taking and wait and see attitude.  That's not the way that Athlete Guild does business though.  We have been at th

Baring Your Sole: The Benefits of Barefoot Running

Recent years have seen a surge in runners shunning fancy shoes in favor of running barefoot. While that may seem hazardous, especially in harsher climes, some experts believe that barefoot jogging may have advantages.

Race Director Corner - Volume 4, Issue 1

It’s hard to believe that we’re now entering our 6 month of covid panic.  It has been a challenge for everyone, but especially those in the entertainment and sports industries.  We were some of the first to go and will be the last to return.  As a company, we have worked hard to provide solutions to our partners to get through this challenging period.  Whether it is helping with protocols to have live events, hosting virtual events, or trying to come up with other solutions, we have been at the forefront.  Those of you who have leaned on us to help with

10 Tips for Safe Hot Weather Running

As the August sun blazes down here in Texas (and other regions of the northern hemisphere), now is an excellent time to review tips for remaining safe and comfortable during your runs. Many of the following suggestions may seem like common sense, but sometimes sense isn’t all that common. It never hurts to revisit the basics.

Try some of these tips for running in warm weather:

1. Start Out Hydrated and Stay That Way

Race Director Corner - Volume 3, Issue 1

We hope that this new issue finds you safe and well.  This year has certainly been challenging on so many levels.  As race directors, we have all had to make huge adjustments to our race plans.  Some races have been forced to cancel, while others have been able to reschedule, and fewer still have been able to convert to a virtual event.  As the states started lifting restrictions, we have been able to host a few events but with a completely new format.  We’re learning some best practices on how we conduct these races successfully.  The challenge is convin