Event Marketing


Marketing your event should be your highest priority. You are putting on an event to raise money. Athlete Guild has the experience and tools to assist with meeting your goals. Events see an average of 20% increase in participation when using Athlete Guild because of our included marketing services.

Bronze Marketing Tier

  1. Event page listing on our online calendar. The Athlete Guild website has over 75000 hits per month and is considered the most comprehensive and widely used event resource in the region. This means that your event will get maximum exposure.
  2. Listing in our bi-weekly newsletter of upcoming events. Events are listed by geographic areas for participants. This newsletter is widely read as it has a feature blog along with runner stats.
  3. Event listing on our Facebook page. This includes our Instagram channel. If you already have your own Facebook event, you can make us a co-host and it will appear on our feed.
  4. Links on the event page to your website and other channels.
  5. Email tools for scheduling announcements to past and current participants.
  6. Automatic reminder emails to registrants who fail to complete their registration
  7. Analytics Dashboard to assist with forecasting and planning

Silver Marketing Tier

Athlete Guild can provide additional marketing to your event as an upgrade. In addition to the included services of bronze, we can provide the following:

  1. Prominent placing on our website front page the week of the event
  2. Featured listing above the fold on the bi-weekly newsletter (all areas)
  3. One additional post on our Facebook and Instagram channel
  4. Two-week paid campaign on Facebook and Instagram - estimated 1000 impressions

Gold Marketing Tier

For maximum exposure, Athlete Guild can include everything in the bronze and silver tiers as well as the following:

  1. Banner ad on athleteguild.com
  2. Banner ad on bi-weekly newsletter
  3. Two additional posts on our Facebook and Instagram channel
  4. Facebook and Instagram featured event listing - Pins to top of our page for maximum exposure
  5. Boost to silver two-week paid campaign on Facebook and Instagram - estimated 1500 impressions


The Bronze Tier is included in all of our race timing and/or registration services.  For an additional fee, we can upgrade you to our other tiers.